Master in Applied Design (120 ECTC, 2 academic years, full-time)
Professional profile
This study program aims to provide in-depth knowledge in applied design concepts that contribute to the creation of a newly trained expert. Based on the international experience regarding the relationship that art and design schools have with those of architecture, we think that creating a study program for applied design alongside that of architecture would mutually help both of these study programs, as it would strengthen the dimension of design at a school with a foundation in architecture such as POLIS University. The proposal presented in this study program creates this expert profile focused on the applied aspects of the design of objects with practical value and in this sense is an innovation. Applied design is considered the combination of formative activities related to two main components: applied arts and engineering. Industrial design, graphic design, interior design, applied arts, multimedia, as well as functional arts are considered as such. Often architecture and photography are also classified here.
Employment Opportunities The main employment sectors include: – The private sector: artistic studios; independent artistic practice, including applied arts; the marketing, publishing, media, clothing, fashion, and furniture-production industries; roles in which the designer is responsible for curating and managing visual identity; and the interior design of residential and commercial spaces, among others. – The public sector: employment at various levels of government, addressing issues related to aesthetic education and the cultivation of public taste through a fresh perspective, particularly in areas with a significant social impact.
EDUCATION PROGRAM
Semester I
Advanced Modeling 1The Advanced Modeling course studio, provides students with an in-depth exploration of advanced design modeling techniques. Tailored for those seeking to elevate their skills in three-dimensional design, this course encompasses a range of advanced modeling tools and methodologies applicable across various design disciplines. From parametric and generative modeling to intricate surface modeling, students delve into sophisticated design processes u sing industry-standard software. Through hands-on projects and real-world applications, participants refine their ability to create complex and innovative designs, honing their proficiency in translating conceptual ideas into tangible, visually compelling models. The Advanced Modeling course equips students with the technical expertise and creative acumen necessary to tackle complex design challenges and contribute meaningfully to the evolving landscape of applied design.
Graphic and Industrial DesignThe Graphic and Industrial Design class offers an advanced and integrated exploration of two dynamic design disciplines. This course is tailored to equip students with the skills and knowledge to navigate the convergence of graphic design principles and industrial design methodologies. Participants engage in a rigorous curriculum that spans advanced graphic design techniques, including branding, digital media, and visual communication strategies. Simultaneously, the class delves into industrial design processes, covering aspects such as prototyping, user-centered design, and the seamless integration of form and function in product development. Through hands-on projects, design critiques, and exposure to industry best practices, students develop a deep understanding of how graphic and industrial design can synergize to create innovative and cohesive design solutions. This Master-level class not only sharpens technical skills but also encourages critical thinking and the development of a unique design identity, preparing students to lead in the complex and evolving landscape of contemporary design practice.
Advanced Geometry in Design
Advanced Multimedia Design 1The Advanced Multimedia Design course, specifically tailored for students with a focus on video production. This advanced course delves into the intricate facets of multimedia design, emphasizing the creation and editing of video content. Students explore advanced video editing techniques, motion graphics, and interactive video elements, gaining proficiency in industry-standard software and technologies. Th e curriculum combines theoretical insights with hands-on projects, allowing students to refine their skills in conceptualizing, shooting, and editing high-quality video content. Emphasizing both technical mastery and creative innovation, the Advanced Multimedia Design course prepares students to navigate the rapidly evolving landscape of multimedia design in the context of video production. Whether working on documentaries, promotional videos, or immersive storytelling experiences, graduate students are equipped to make meaningful contributions to the world of applied design with a focus on video.
The History and Theory of Design 1The History and Theory of Design course offers students a comprehensive exploration of the historical and theoretical underpinnings that have shaped the field of design. Delving into the evolution of design principles, movements, and influential thinkers, this course provides a critical framework for understanding design in its broader cultural, social, and economic contexts. Students examine how design has responded to changing ideologies, technological advancements, and cultural shifts over time. Through the study of iconic designs, critical writings, and theoretical frameworks, participants gain insights into the multifaceted nature of design as both a reflection of and catalyst for societal change. The History and Theory of Design course not only fosters a deep appreciation for the rich heritage of design but also encourages students to think critically about the role of design in shaping our world today. Armed with historical and theoretical knowledge, students are better equipped to approach contemporary design challenges with a nuanced and informed perspective.
Semester II
The History and Theory of Design 2The History and Theory of Design course offers students a comprehensive exploration of the historical and theoretical underpinnings that have shaped the field of design. Delving into the evolution of design principles, movements, and influential thinkers, this course provides a critical framework for understanding design in its broader cultural, social, and economic contexts. Students examine how design has responded to changing ideologies, technological advancements, and cultural shifts over time. Through the study of iconic designs, critical writings, and theoretical frameworks, participants gain insights into the multifaceted nature of design as both a reflection of and catalyst for societal change. The History and Theory of Design course not only fosters a deep appreciation for the rich heritage of design but also encourages students to think critically about the role of design in shaping our world today. Armed with historical and theoretical knowledge, students are better equipped to approach contemporary design challenges with a nuanced and informed perspective.
Advanced Multimedia Design 2The Advanced Multimedia Design course, specifically tailored for students with a focus on video production. This advanced course delves into the intricate facets of multimedia design, emphasizing the creation and editing of video content. Students explore advanced video editing techniques, motion graphics, and interactive video elements, gaining proficiency in industry-standard software and technologies. Th e curriculum combines theoretical insights with hands-on projects, allowing students to refine their skills in conceptualizing, shooting, and editing high-quality video content. Emphasizing both technical mastery and creative innovation, the Advanced Multimedia Design course prepares students to navigate the rapidly evolving landscape of multimedia design in the context of video production. Whether working on documentaries, promotional videos, or immersive storytelling experiences, graduate students are equipped to make meaningful contributions to the world of applied design with a focus on video.
3D Digital and Parametric Design (Product Design)The 3D Digital and Parametric Design course tailored for Applied Design students with a focus on products offers an immersive exploration into the innovative intersection of technology and design. This specialized course equips students with advanced skills in using 3D digital and parametric design tools to conceptualize and develop products. Participants engage in hands-on projects that involve creating digitally rendered prototypes, exploring the dynamic possibilities of parametric design in shaping form, structure, and functionality. Through the integration of theoretical knowledge and practical application, students gain a profound understanding of how these digital tools can revolutionize the product design process. This course not only enhances technical proficiency but also encourages a forward-thinking and adaptive approach to product design, empowering students to navigate the complexities of contemporary design challenges and contribute innovative solutions to the field of applied design.
Interior Design Studio and TheoryThe Interior Design Studio and Theory class within the Applied Design Master’s program offers a nuanced exploration of interior design that bridges theoretical understanding with hands-on studio practice. Tailored for students pursuing advanced studies in applied design, this class immerses participants in the creative process of designing interior spaces while delving into the theoretical frameworks that shape contemporary design thinking. Studio sessions provide a platform for students to engage in complex design projects, applying advanced design methodologies and considering the practical implications of their concepts. Simultaneously, the theoretical component enriches their understanding of design history, cultural influences, and emerging trends, enabling them to critically analyze and contextualize their design decisions. This integrated approach equips students in the Applied Design Master’s program with the skills to conceive and execute sophisticated, conceptually- driven interior designs that respond to the complexities of today’s dynamic and evolving design landscape.
Advanced Modeling 2The Advanced Modeling course studio, provides students with an in-depth exploration of advanced design modeling techniques. Tailored for those seeking to elevate their skills in three-dimensional design, this course encompasses a range of advanced modeling tools and methodologies applicable across various design disciplines. From parametric and generative modeling to intricate surface modeling, students delve into sophisticated design processes u sing industry-standard software. Through hands-on projects and real-world applications, participants refine their ability to create complex and innovative designs, honing their proficiency in translating conceptual ideas into tangible, visually compelling models. The Advanced Modeling course equips students with the technical expertise and creative acumen necessary to tackle complex design challenges and contribute meaningfully to the evolving landscape of applied design.
Semester III
Product DevelopmentThe Product Development course represents a pinnacle of specialized learning, offering an in-depth exploration of the intricacies involved in bringing innovative products to market. Designed for those seeking mastery in applied design, this course delves into advanced methodologies for product conceptualization, prototyping, and strategic planning. Students engage in sophisticated projects that demand a profound understanding of design thinking, material science, manufacturing technologies, and user-centered design principles. The curriculum emphasizes the integration of cutting-edge theories and emerging trends in product development, preparing students to address contemporary challenges and opportunities in the field. By navigating complex design scenarios and real-world applications, students in the Applied Design Master’s program emerge with the comprehensive skills and strategic acumen needed to lead transformative and sustainable product development initiatives in today’s competitive and dynamic design landscape.
Research MethodsThe Research Methods course in the Applied Design program provides students with a foundational understanding of essential research methodologies relevant to the field. Emphasizing both qualitative and quantitative approaches, this course equips students with the skills to conduct comprehensive design research, addressing complex challenges and informing the creative process. Participants dive into user-centered design methodologies, usability testing, and the exploration of cultural and societal influences on design. By combining theoretical knowledge with hands-on application, students learn how to formulate research questions, collect and analyze data, and derive meaningful insights to inform their design decisions. This course plays a pivotal role in ensuring that students develop a research-oriented mindset, allowing them to create design solutions that are not only aesthetically compelling but also rooted in a deep understanding of user behaviors, needs, and broader contextual factors.
Thesis and Diploma ProjectsThe Thesis and Diploma Project component at the advanced level within the Applied Design Master’s program is the culmination of a student’s academic journey, representing a pinnacle of creativity, critical thinking, and design expertise. This capstone experience allows students to synthesize and apply the advanced skills and knowledge acquired throughout their program to a self-directed project. Whether it’s an innovative product design, a groundbreaking interactive experience, or a comprehensive branding strategy, the Thesis and Diploma Project provides an opportunity for students to showcase their mastery in applied design. Students delve into extensive research, rigorous design methodologies, and critical analysis, producing a project that not only demonstrates their technical proficiency but also their ability to address real-world design challenges. This final endeavor positions students as contributors to the forefront of design innovation, showcasing their potential to lead and make impactful contributions to the ever-evolving landscape of applied design.
EntrepreneurshipThe Entrepreneurship course program offers a strategic exploration into the intersection of design and business. Seeking advanced proficiency in applied design, this course goes beyond traditional design education, empowering participants to become design entrepreneurs. Advanced topics include business model innovation, market analysis, and strategic design thinking. Through a combination of theoretical insights and practical projects, students refine their ability to identify opportunities, develop viable design-driven business concepts, and navigate the complexities of entrepreneurship within the design industry. This course equips students at the advanced level of the Applied Design Master’s program with the skills to not only create innovative designs but also to strategically position and market those designs in the business world. It prepares them to lead and succeed as entrepreneurial design thinkers, fostering a unique blend of creative vision and business acumen in the competitive landscape.
Advertisement and Communication Web DesignAdvertisement and Communication Web Design course introduces a sophisticated exploration of the intersection between design, technology, and strategic communication. Tailored for students seeking advanced expertise, this course delves into the nuanced realm of web design for advertising and communication purposes. Students engage in projects that demand an in-depth understanding of user experience, interactive design principles, and the strategic integration of visual and textual elements for effective communication. Advanced topics include responsive design, data visualization, and the latest trends in digital advertising. By combining theoretical insights with hands-on application, students develop a mastery of web design tools and technologies, preparing them to create compelling and innovative digital communication solutions.
Interior DesignThe course program of Interior Design offers a strategic exploration of the way in which art and science can make the experience of interior spaces more relaxing and at the same time more welcoming. The role of an interior designer is that of planner, researcher, coordinator and simultaneously that of chooser of the different interior design patterns. The course aims at providing research and practical skills to the students by confronting them with the problems that are at the base of the design of interior spaces. Through this course, students will learn not only the theoretical planning of interiors, but they will also concretely deal with 2D and 3D drawing of spaces. They will be able to make a conception of the appropriate chromatic nuances that respond to the aesthetic and planning requirements according to each case. At the end of this course, students as young designers will be able to give their contribution to the challenging world of interior design.
Semester IV
Professional PracticeThe Professional Practice course for art and design students is design as an experiential learning opportunity that bridges the gap between academic study and real-world professional practice. During this immersive experience, students have the chance to apply their theoretical knowledge and creative skills in a professional setting, gaining invaluable insights into the industry. Whether working in graphic design firms, art galleries, design studios, or other creative environments, interns collaborate with seasoned professionals, contributing to projects and gaining hands-on experience. Internships offer students the chance to refine their technical abilities, understand workflow dynamics, and build a professional network. Additionally, exposure to real-world challenges nurtures adaptability, problem-solving skills, and a deeper understanding of their chosen field. Ultimately, internships serve as a transformative stepping stone, empowering art and design students to make informed career choices and preparing them for success in the competitive and dynamic creative landscape.
Introduction to Marketing (Workshop)The Introduction to Marketing course in the design field serves as a foundational exploration of key marketing principles tailored for aspiring designers. This course introduces students to the fundamental concepts of marketing with a specific focus on their application within the design industry. Participants gain insights into market research, consumer behavior, branding, and the strategic positioning of design products or services. Through case studies and practical exercises, students learn how to effectively communicate design concepts, identify target audiences, and create compelling narratives that resonate in the market. This introduction to marketing equips designers with essential skills to navigate the business aspects of the design field, fostering an understanding of how effective marketing strategies contribute to the success and visibility of design projects in a competitive market.
Interactive and Game Design SystemsThe Interactive and Game Design Systems course within the Applied Design Master’s program is a dynamic exploration of designing interactive experiences and game systems. Tailored for students seeking advanced proficiency in applied design, this course delves into the complexities of creating engaging and immersive interactive environments. Participants engage i n projects that demand advanced s kills in user experience design, narrative development, and the integration of cutting-edge technologies. Advanced topics include game mechanics, virtual reality, and interactive storytelling. Through a combination of theoretical insights and hands-on projects, students at the advanced level of the Applied Design Master’s program refine their ability to conceptualize and execute innovative interactive and game design systems.
AlestimRetail design course specializes in the discipline of creating compelling and effective physical environments for retail spaces. The course focuses on involving strategic integration of aesthetics, functionality and brand identity to enhance the overall shopping experience. During the course students will consider factors such as store layout, lighting, signage and merchandise arrangement to optimize the customer journey and encourage engagement. This area also includes elements of visual merchandising, ensuring that product displays are visually appealing and match the brand image. With the increasing emphasis on customer experience in the retail industry, retail designers play a crucial role in helping brands communicate their identity and values through the physical space, ultimately influencing consumer behavior and driving brand loyalty.
Thesis and Diploma ProjectThe Thesis and Diploma Project component at the advanced level within the Applied Design Master’s program is the culmination of a student’s academic journey, representing a pinnacle of creativity, critical thinking, and design expertise. This capstone experience allows students to synthesize and apply the advanced skills and knowledge acquired throughout their program to a self-directed project. Whether it’s an innovative product design, a groundbreaking interactive experience, or a comprehensive branding strategy, the Thesis and Diploma Project provides an opportunity for students to showcase their mastery in applied design. Students delve into extensive research, rigorous design methodologies, and critical analysis, producing a project that not only demonstrates their technical proficiency but also their ability to address real-world design challenges. This final endeavor positions students as contributors to the forefront of design innovation, showcasing their potential to lead and make impactful contributions to the ever-evolving landscape of applied design.